ABSTRACT
The theory of change was simple: if access to education determines our children’s futures, then media that delivers educational content to a broad audience can also spread opportunity. The first episode of Sesame Street aired in November 1969 as an experiment, and it immediately broke the mold. Sesame Street’s creators realized they could expand their model to young audiences in some of the most under-resourced regions of the world. Over a thousand studies on the efficacy of Sesame Street can attest to its impact. Wherever Sesame Street went, its theory of change held. No matter the country or media environment, storytelling, popular culture, and relatable Muppets are powerful tools to educate and open minds. Sesame Street’s creators believed that learning would be deeper if adults watched with children. Creating a Sesame Street co-production in a new region requires extensive engagement with local educators, experts, government ministries, artists, and media producers.
