ABSTRACT
Sikhs are creating a virtual world through social media that represents multiple dimensions of Sikh identity, agency, and expression at the intersections of art, activism, entertainment, education, and religion. While these spaces empower diverse Sikh voices and create global communities, social media also operates within authoritarian domains and an attention economy that ranks, tracks, and silos users, erases diverse voices, creates polarizing perspectives, and unearths various forms of cyber-violence. In response, Sikhs can harness the wide-reaching capabilities of social media to tell their own stories, educate public audiences, garner political support, and build solidarity. It allows for an encounter with the dynamic living experiences and expressions of Sikhi that continue to develop through time and space. Social media engagement offers productive potentials when driven not by an ego-orientation but instead by the Sikh ethics of seva (selfless service), sangat (creation of conscious communities), and sant-sipahi (transpersonal sovereignty of the sage-warrior).
