ABSTRACT
This chapter examines the key elements of winning campaigns, and outlines the common deficiencies seen in losing operations. In larger campaign operations, the communications director will handle the management of the press team, the planning and execution of overarching message strategy, and the day-to-day contact with the most important reporters. Most field directors started as field organizers or regional organizing directors, working their way up in terms of management and responsibility. Campaign managers are a strange breed of nomadic political entrepreneurs who travel to all corners of the country every two years, refining their skills on ever bigger campaigns. Successful fundraising requires extensive staff, an organized call time and events operation, and a commitment to building the infrastructure necessary to make online fundraising successful. The research, policy, and communications teams are the nerve center of a campaign. Each should have its own separate team but it's vital they work together daily.
