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      Chapter

      Self-abasement and other-elevating through Persian address forms and self-reference terms
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      Chapter

      Self-abasement and other-elevating through Persian address forms and self-reference terms

      DOI link for Self-abasement and other-elevating through Persian address forms and self-reference terms

      Self-abasement and other-elevating through Persian address forms and self-reference terms book

      Self-abasement and other-elevating through Persian address forms and self-reference terms

      DOI link for Self-abasement and other-elevating through Persian address forms and self-reference terms

      Self-abasement and other-elevating through Persian address forms and self-reference terms book

      ByMohammad Hossein Keshavarz
      BookPersian Linguistics in Cultural Contexts

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      Edition 1st Edition
      First Published 2020
      Imprint Routledge
      Pages 19
      eBook ISBN 9780429470165
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      ABSTRACT

      The purpose of this study is twofold: (a) to present evidence for the use of the two time-honored features of politeness in Persian, namely self-abasement and other-elevating in electronic communication, and (b) to add a new dimension to Brown and Gilman’s (1960) seminal address formula to make it more inclusive so that it can accommodate for languages that do not follow the asymmetrical power semantics of this model. The data for this study comes from emails of the researcher’s former Iranian colleagues, the purpose of which was to maintain social relationship, while not pleading for a favor, hence a communication devoid of flattery. Qualitative analysis of the data suggests that the notion of power can be overruled by modesty through the practice of ‘self-abasement’ and ‘other-elevating’ address forms in Persian.

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