ABSTRACT
Technology, as it has such a great influence on both the cultural qualities of society and on the humans that live in it, promotes the establishing of new models of observation, understanding, and action. The arrival of new technology places socially active and integrated people in a situation of having to operate in a different subjectivity than what they had previously known. The conceptual language, oral and/or written, allows for and also promotes a spectrum of communicational possibilities, especially when it is delivered massively through modern communication technology. The speed and multiplicity of informational searches, as well as the possibilities of publication and communication that the correct use of the internet provides, opens the doors to a world of knowledge, communication, and interaction that was unheard of before the advent of the internet. Technological transformations, especially those in the field of communication, allow and simultaneously promote a human attachment of a magnitude never seen before.
