ABSTRACT
This chapter discusses the nature of learning emerging from coaching family businesses. It presents a few relevant activities to demonstrate selected areas of learning from family business coaching practices. Drawing on the experience of delivering professional development activities for coaching psychologists and coaches, the chapter focuses on the process of identifying the types of learning arising from coaching family businesses. The critical issue is how learning from the coaching practice can be used to develop relevant coaching tools and techniques. The chapter emphases on coaching practitioner's engagement with the learning from the practice, and develops insights in the delivery of effective coaching for family businesses. Drawing on the proposed concept of "critical moment" in a coaching session by Haan and Neib, the chapter also develops arguments on "critical learning" arising from critical moments during a coaching session for the coach to incorporate in their cognitive functions and social interaction with the coachee.
