ABSTRACT
Family business coaching requires a unique set of business and personal coaching skills such as, knowledge about group dynamics, communication and relationships issues, conflict, emotionally charged issues, ownership, and generational influences on the business function. This chapter presents challenges that family business coaching practitioners are facing to self-assess their own performance using relevant tools and techniques, and to plan the development of relevant skills (PD) to facilitate effective deliveries of coaching interventions. It argues for a collective approach to address performance related challenges family business coaches are frequently facing, and the need for research evidence and policies to develop performance related assessments and competencies indicators for family business coaching practitioners. Specific competencies relevant for family business coaching refer to management skills and the ability to guide the coachee to set and maintain coaching plan. The generic and specific competencies are closely interrelated and a coaching intervention may require both applications.
