ABSTRACT
Coaching practice itself is a learning and professional development activity. This book argues for extrapolating major learning areas from a coaching practice in a family business context. Taking family business coaching as a learning object, the book identifies key areas of learning from the coaching practice for a practitioner. Coaching practitioners must have the motivation to learn from their own practices, and share the learning with others to develop the practical application of coaching psychology. The book presents the critical and evidence-based discussions by the practitioners that provide the groundwork for the coaching practitioners to appreciate the learning embedded in a coaching practice, and to apply the learning for their own personal and professional development. It also presents arguments that generate research and professional initiatives to value and recognise the significant contributions of family business coachings to develop coaching practices.
