ABSTRACT
Transportation demand management (TDM) includes the programs, policies, and services that help the traveling public make use of alternatives to driving in single-occupancy vehicles, and reducing demand for roadway travel, such as public transit, intermodal connections, shuttles, and other alternative methods of transportation. These include improving connectivity to public transit routes through the use of sidewalks, walkways, transit layover locations, well-placed bus stops, and even last-mile shuttle routes, along with modifying and / or extending transit routes to directly serve destinations. This would also include providing incentives to use transit, carpooling, and other alternative commuting methods such as increasing the number of commuter choices and making them financially attractive. Finally, this could also include providing disincentives to driving alone such as higher parking fees, remote parking, limiting eligibility for parking to certain cohorts, and ensuring robust parking enforcement. TDM can and should be an integral aspect of every parking operation. TDM can be effective at mitigating parking demand, reducing traffic impacts, and contribute to an organization’s sustainability practices, and parking professionals should have a sufficient understanding of TDM strategies and how they can affect parking planning and design.
