ABSTRACT
Stimulating a creative work climate within an organisation is, in fact, a contradiction: an organisation, by definition, necessarily entails a certain degree of management and control over the activities that occur within the organisation, so as to achieve common goals. All of these factors can act as disincentives for creativity. However, creativity is currently in great demand, along with independent thinkers and people who can create new things. It is possible to reconcile this seeming contradiction, however, by finding the balancing points between freedom and control, between playfulness and seriousness, and between the community and the individual.
