ABSTRACT
This chapter explains the potential use of storytelling in promoting ethics in accounting education and improving the ethical climate within organizations. Stories are so impactful because they organize experience and engage the listener in nonrational as well as rational ways. Stories, as narrative processes, inevitably have ethical and moral aspects. When stories are deliberately used to influence the thoughts and actions of listeners, it is important to distinguish between ethical and nonethical use of stories. Stories in organizations can also be used to normalize questionable behavior and to obscure and hide ideological commitments. Storytelling is a powerful practice that can be used to promote positive change, but its potential dark side must also be acknowledged.
