ABSTRACT
Over the past few decades, gambling has grown in popularity, yet policies to prevent problem gambling seem to be relatively ineffective. As the prevalence of problem gambling remains stable within many jurisdictions, it is relevant to consider the use of new prevention approaches. Over recent years, nudge policies have significantly grown in popularity, and this chapter discusses their potential for the gambling sector. Nudge policies intend to encourage and not compel individuals to adopt a specific behaviour. Inspired by behavioural economics, they have been proven to be effective in many areas, including public health and road safety. The implications of this approach to public policy for harm reduction are also highlighted.
