ABSTRACT

The parameters of the field of visual anthropology, and what could be deemed visual ethnography, take up much of the literature and theoretical explorations of the field in the later 20th century. Some have even taken the stance that any visual media used by any anthropologist in the classroom should be deemed ethnographic if it is utilized in any capacity to teach anthropology. In the 1960s, members of the Annenberg School at the University of Pennsylvania, such as Ray Birdwhistell and Sol Worth, began to think critically about apprehending the visual to study culture through kinesics and semiotics. A networked anthropology approach to visual ethnography demands informed consent, but there is a realization that communities that make up a collaborative network may have their own goals about what they want media to contain and what intent they want to convey. As visual ethnography media circulate and are viewed, they are inevitably linked through searches conducted by individuals.