ABSTRACT

Joe Paterno, Penn State's football coach, underscored the uncomfortable nature of the fencers' job. The decision was a punishment for several football players' suspected connection to an offcampus fight. The cash cow of college athletics returns, when multimillion-dollar television programming begins with college football and continues through the end of the National Collegiate Athletic Association (NCAA) men's college basketball tournament. But for many athletes who compete in sports that do not produce revenue—the sports other than football and basketball—the arrival of the college football season means the return to working for the programs they see on television in order to support their own teams. At NCAA Division I universities, football and basketball generate most of the revenue that comes from teams, and even some of those programs cannot make ends meet. For other sports, universities often leave it up to players and coaches to find other sources of funding.