ABSTRACT
This chapter investigates the e-commerce-related consumer protection issues in Association of Southeast Asian Nations (ASEAN) from a comparative perspective. It examines the status of the main e-commerce and consumer protection laws in ASEAN member states and reviews international rules on consumer protection and Online Dispute Resolution (ODR). The chapter provides recommendations on harmonizing the relevant ASEAN regulations and making an effective online dispute resolution platform in ASEAN. It describes the ODR schemes to resolve e-commerce disputes in ASEAN, the discussion focuses on mainly on consumer protection law, as this deals directly with dispute resolution mechanisms. If consumers living or based in the European Union enter into an e-commerce transaction and eventually end up with a problematic deal. The proposed rule becomes applicable after a facilitated settlement fails to result in an amicable solution, and where parties did not choose arbitration after an ODR administrator explained the final options.
