ABSTRACT

This chapter concentrates on the implementation of two of the most popular: Twitter and Instagram. Both are oriented around visual communication. Today’s college students are immersed in a culture inundated with technology. With smartphones and computers, social media has risen to become a major channel of communication and interaction. The vast majority of college students employ social media on a daily basis. When readers were college students, art history courses revolved around a 1960s-era carousel slide projector. Its monotonous humming and clicking in the darkened lecture hall often put our classmates to sleep. For years, the technology used in college art history classrooms was limited. When employed effectively, it increases engagement both inside and outside the classroom and enables students to integrate art history into their daily lives. Over the past five years, Twitter has been implemented in higher education with increasing regularity.