ABSTRACT
The effort is aimed at improving the overall approach to entrepreneurship in the European Union and provides Small and medium-sized enterprises (SME) -friendlier business environment in the form of various packages that could encourage SMEs to grow. The internal marketing environment of SMEs consists of those factors within the organisation including financial resources, human resources, production facilities, and other factors that can be categorised as part of the organisation’s resources. The strengths and weaknesses of the organisation are internal and are essentially organisational resources, processes, culture, and other similar factors which could be fine-tuned to exploit the opportunities and cope and with the threats in the marketing environment. The changes to computing, telephoning, and printing in times are just some examples of how technological environment changes, and influences marketing of goods and services. One of the dramatic changes that have taken place in the marketing system in times is the increasing scale of competition in the marketplace.
