ABSTRACT
This chapter explores the development of the exhibition from initial ideas through to the deployment of exhibits. It investigates how members of the design team deployed professional theories about the imagined audience to inform the development of the interactive exhibits. In interviews, participants were encouraged to specify their perspectives and explicate their views on the content of the exhibition. Within the interviews and discussions, participants used diagrams, sketches and reports by an external audience consultant to discuss their exhibition concepts and ideas. The members of the design team were informed that they were participating in a research project. At the beginning of the project, the interactive designer introduced the researcher to the members of the team. The chapter explores how the design team used information about the audience to communicate its decisions about exhibition themes and content. The discussions between management and design team, and the report itself, generated information used by the design team to develop the exhibition.
