ABSTRACT

This chapter focuses on technological change in relation to digital interfaces and their role in enhancing visitor engagement in the gallery, library, archive and museum (GLAM) sector. From a GLAM sector perspective, one of the more practical benefits of the move to three-dimensional will be the ability for the end-user to get closer to artefacts and artworks. A central element of Mona’s disruption to the dominant museum paradigm has been the removal of traditional wall labels that provide information on the works of art. The absence of traditional museum wall labels removes artwork metadata from the equation, making the visitor’s natural curiosity the sole driver for engagement. The absence of wall labels also achieves significantly greater flexibility in exhibition design; dramatic lighting amplifies the visual connection to each work, at all times accompanied by The O’s interpretive content.