ABSTRACT

The organisation of the museum as an assemblage of different specialist activities, knowledges, departments, roles, policies and physical sites. Between 2007 and 2012 research funded by the Arts and Humanities Research Council has been carried out at Tate Britain in relation to the collection of British Art at Tate Modern in relation to digital media. The results have repeatedly shown there is more than general confusion within the public cultural sector about how technologies, applications and networks constitute ‘the digital’ and hence what their relation is to culture, audiences and cultural value. The paradox of the hypermodern museum is that the more it changes the more it stays the same—or rather, the faster it recycles its past. Life is to be played out through love, fame and tragedy and the title comes straight out of celebrity media, reflecting the curatorial power of marketing, and the recognition of the multiplicity of contexts and times in which visitors will experience the exhibition.