ABSTRACT
This chapter provides recommendations of possible ways to enhance the commercial value of African football. It highlights both current and past experiences in the commercialization of Africa football, in an attempt to show that Africa is failing to capitalize on the popularity and commercial base of football because of factors such as corruption, lack of professional structures, lack of corporate endorsements, and lack of government support. The chapter describes the recommendations of possible ways to enhance the commercial value of African football. It explores the many faces of these arguments while highlighting that African football has yet to reach its full commercial potential. Forms of ownership of African football clubs fall into three broad categories: community, government, and private clubs. Most of the people employed in football in Africa are clients who are placed there typically without any proper qualifications or skills to perform their job.
