ABSTRACT
The information type of stimuli may influence an individual’s attitudinal response to objects. In particular, affect-based versus cognition-based information is effective in changing affective versus cognitive responses, respectively. Haddock et al. further confirmed that the effects of persuasive information are highly correlated to individuals with different dispositions. Specifically, some individuals are primarily interested in affect-based information, whereas others are more willing to evaluate cognition-based information.
