ABSTRACT
This chapter reflects on how non-human and more-than-human netnography can be utilised by netnographic researchers as the research landscape continues to shift across the social sciences and beyond. Through confronting established thinking about netnography we aim to maintain its relevancy and value. We reflect on the potential of networked sociality, but also the ethical complexities involved with such enquiry. We unpack the characteristics of time in relation to the evolving nature of netnography and deliberate over the challenges in assemblage and enactment afforded by technologies. Human and non-human agency as well as the role of the internet of things are outlined to illustrate their interdependencies and we offer an outline of core topics and future research questions as a map to guide netnographers through the emerging galaxy of networked sociality.
