ABSTRACT

After more than 40 years of development, China’s tourism management undergraduate education has gone through the three stages of inception, growth, and standardization. This chapter reviews the development stage of tourism management undergraduate education and analyses its development status from five perspectives: program classification, development scale, regional distribution, university structure, and student numbers. The chapter also examines the state of tourism management undergraduate program development in forms of enrolment, training goals, curriculum system, faculty, and quality management. The approaches to constructing first-class programs, designing first-class curricula, and cultivating first-class talents are also discussed.