ABSTRACT
The availability of the Internet, computing devices, smartphones and wireless technologies has been changing both tourism products and service offers and consumption. The gradual shifts in tourists’ expectations followed by global trends have led the tourism industry to apply technologies that are mostly innovative, both socially and economically sustainable, friendly for the environment and ensure complete consumer satisfaction. All of these commonly lead the tourism industry to apply digital transformation process where the stakeholders pose collaborative roles in the process of marketing. This application of innovative technologies is rather a form of modernism and of course, digital marketing. With the example of augmented reality (AR), this research outlines conceptual marketing for innovative technology application in the tourism industry of Bangladesh. This conceptual study based on postmodern and digital marketing argues that the application of innovative technology is actually tourism business supportive. Thus, the effective attachments of consumers with innovative technology application are a type of postmodern marketing that can harness productivity and interaction as well as help improve inclusiveness, resource management and overall development. The application of innovative technologies thus need to be considered as benefit generating for the overall tourism industry of Bangladesh.
