ABSTRACT
Tourists’ expectations are changing every day and will change in parallel with tourism movements. Representing a potential destination in the South Asian region, Bangladesh has been endowed with numerous natural and cultural tourism products. The marketing and promotion strategies of the country reflect attracting tourists through specializations of different emerging tourism products and services. This chapter summarizes briefly various tourism products and services in Bangladesh. In doing so, the chapter identifies tourism products from a theoretical perspective along with their different components and characteristics. Under the theoretical lenses, existing tourism products in Bangladesh have been categorized. A desk-based literature approach has been followed to explore and categorize various tourism products and service offers. The sources of data entail relevant journal articles, books, newspaper articles, and publications of relevant tourism agencies in Bangladesh. Findings reveal that Bangladesh possesses a pool of diversified resources with specific tourism appeals. However, proper management of these resources with a view to unlocking tourism potential remain critical within a framework of destination management. Such an observation necessitates a holistic view encompassing site management as well as provision for the development of facilities such as accommodation, transportation, restaurants, food services, travel arrangements and so on. This chapter provides insight for the tourism policy stakeholders in Bangladesh to define theoretically different tourism products and service offers and thereby grows emphasis in terms of segmenting and targeting tourism markets.
