ABSTRACT
Architects have long considered the business side of the profession to be a contamination of the goals of design, even taking ‘befuddled pride in our business ignorance’, as Peggy Deamer writes in this volume. But architect-turned-developer Roger Zogolovitch shows that business and design are not at odds, indeed together they can act as powerful tools for making great buildings. Here, Zogolovitch discusses his journey through architecture, and reflects on where the real agency lies in shaping the city, describing a new model of practice he terms the ‘architect-developer’.
