ABSTRACT
Although the impacts of government funding in digitising the Bangladesh Film Industry is noticeable, the aspiration of growth to be expected has not yet been met. No studies were found to identify the reasons why the digitisation project took over a decade and failed to attain its goal satisfactorily. This paper therefore aims to explore the funding impacts by considering two issues: whether the project has enhanced or lessened the BFI’s productivity and eventually widened or narrowed the market’s business to business relationship within and beyond the stakeholders in the digital era. In-depth interviews of the industry professionals and secondary data sources were used for this study. Empirical results reveal that workforce derelictions in learning the digital technology and overarching business dominance of few stakeholders have a perceived impact on the productivity of the industry. This study therefore suggests that a desegregated and carefully balanced market policy would enable the government to tackle the challenges and create a positive impact of their funding.
