ABSTRACT
Companies internationalize with various reasons, entry modes and strategies. Their choices are often dictated by the market they approach; thus, their decisions to and how to enter developed markets will most certainly vary from the way they tackle the developing markets. To fully understand the implications Brexit can exert on the strategies of companies, it is first vital to have a look at the strategies the firms adopted in the times of relative stability. This chapter focuses on few main aspects: motives to internationalize, determinants of the internationalization process and specifics of internationalization process to the developed European countries.
