ABSTRACT
One of the crucial aims of Chapter 8 is to determine the strategies Polish companies adopt toward the potential consequences of Brexit. The purpose of the qualitative analysis presented here is to supplement the quantitative study carried during the empirical phase. Qualitative research allows us to examine a phenomenon in its proper context, providing a more detailed description and exemplifying the relationships described as a part of quantitative research. At the same time, collecting qualitative data makes it possible to triangulate the conclusions formulated in the earlier stages of the research process. Furthermore, case study analysis allows us to verify to what extent the conclusions and observations generalized in the quantitative results are confirmed by the selected real-life business cases. The data are acquired by means of an interview questionnaire with questions concerning all the sections of the study and are supplemented with direct interviews aimed at extending some of the topics contained in the questionnaire.
