ABSTRACT
In this interview Luca Ferrari, CEO of Bending Spoons, deepens the strategic way of thinking of a company born digital. It emerges that being digital is not about adopting software, which remains just a tool, but is a way of finding solutions to customer problems using, in large part, digital solutions. The business model of a digital company such as Bending Spoons is based on two key aspects: partnership, the network of valuable connections, and key resources, above all represented by people. In a digital company, people are more important than technology. The surprising changing trends of digital products are also highlighted.
