ABSTRACT

In this chapter the relationship between the digital transformation and the change of the business models is analyzed. The chapter focuses the influence of the digital technology adoption on the models of value creation of the company. Four main aspects are highlighted: (a) different types of digital business models, (b) the main areas of business change induced by digitalization of the company, (c) difficulties and problems arose in changing the business model because of digital transformation, and (d) the pathway to a digital business model.