ABSTRACT
As society continues to mature, understanding the characteristics, motivations, and actions of activist movements is instrumental. Weaving together the past and the present, this chapter examines the public relations (PR) efforts implemented by the women that led first-wave feminism from the early days of the National Woman’s Party to the fourth-wave feminism, which we are experiencing today through movements such as the Women’s March organization. The chapter is structured around three broad themes: engagement, advocacy, and amplification – specific areas that are used when developing and implementing a PR campaign.
