Over the course of the last ten years the world has changed profoundly. The financial crisis and its painful aftermath, the disruption of Brexit, the rise of cynicism and populism as key drivers in politics, the advent and ascendance of fake news, and lastly the first deadly pandemic of the century have left humankind both bewildered and disheartened. This book provides the opportunity to hear about some of the challenges advertising is facing, as an industrial and professional sector, as a cultural and social practice, and as an academic field. A research group is basically a number of researchers that share common goals, topics of interest, or methodologies. They constitute a network of collaboration that helps exchange information, encourage new projects, and face the daily demands and anxieties of a scientific career.