ABSTRACT

In the summer of 1982, a giant billboard stretched across the façade of the Winter Garden Theater, occupying a full block along Broadway, and proclaiming the arrival of a new show, an unlikely British import. Emerging from a jet-black background were a pair of feline eyes, bright yellow with tiny Black human figures posing as pupils. Scrawled beneath them in White graffiti-like letters was the single-word CATS. Every large-scale musical calls for something of the kind, but CATS exceeded the norm, as long as the original company stuck together. After fourteen years as artistic director of the royal Shakespeare company, Trevor knew how to shape and guide an ensemble. More than a show, CATS would become an international brand. Its success would have repercussions throughout the theater industry.