ABSTRACT
Published in the party paper Borba, Djordjevic’s text related to the Pop art exhibition of Serbian artist Olja Ivanjicki, entitled Three Dimensional Collages and held at the Gallery of the Graphic Collective. However, Djordjevic neglects to mention Ivanjicki altogether and instead launches a diatribe against American Pop art. Djordjevic argues that art has traditionally offered mankind a stimulus for “spiritual balance”, whereas Pop art confronts the viewer with everyday routine in all its harshness. Viewed from such literary positions, Pop art would have had many other philosophical, ethical and aesthetic, social and socio-historical premises, but no matter how much Pop art may theoretically reflect spirit of a new age, the expressive means that relate it to modern art are already traditional, Dadaist. Reduced to a humorous or shocking collage exhibition which most often replaces act of creation, which is a distinctive feature of artist’s individuality, this popular art, which is neither popular nor art, is self-indulgent in its short-lived existence.
