The digital era has seen a proliferation in the number and types of media texts devoted to food. From food blogs, websites, and recipes to advertising, social media, and YouTube cooking shows, an array of food media texts is available at the click of a mouse or the tap of a screen. This volume and variety of digital food media texts makes it increasingly challenging for researchers to make sense of the complexity of digital food, including how digital food media “works” and how we might understand new and emerging relationships between media texts, messages, and platforms.