ABSTRACT
This chapter discusses the importance of providing practical, real-life insight into undertaking ethnography, and moving beyond only theoretical understandings. It introduces the concept of reflexivity and its central role in ethnography, as well as placing emphasis on the centrality of emotions. The primary and most complex feature of ethnographic writing is to translate ethnographic material into an ethnographic text. The ethnography encourages the investigation of unforeseen findings as they arise, allowing the researcher to adapt the research and its aims to what develops in the field. The necessity for reflexive practice is magnified in areas of research that require self-scrutiny and the careful theorizing of claims made, hence its importance within ethnography. Ethical regulation has been largely inspired by biomedical research which has meant that when it comes to ethnographic research, the ethics process is most often not fit for purpose. The chapter also presents an overview on the key concepts discussed in this book.
