ABSTRACT

This chapter examines the emergence of the Indigenous art market in Australia within its history of colonisation. Through decolonising perspectives, I seek to highlight the tensions and power struggles amongst artists and art intermediaries in Indigenous art exchanges. Additionally, I draw attention to the significant historical shifts in the construction of the Indigenous art market that shape the meanings of Indigenous art among the stakeholders. This chapter aims to demonstrate the fluid, dynamic, multi-meaning, relational nature of this market that creates possibilities for Indigenous people to assert their indigeneity, express sovereignty, and revive Indigenous cultures and connections to Country. This chapter contributes to the arts marketing literature by shedding light on the political role of art as a powerful force for decolonisation and self-determination among many Indigenous people.