ABSTRACT
This chapter discusses the various aspects of the general public or the target group and explains the choice of the target group, market segmentation, segmentation strategies and segmentation criteria. It focuses on domain-specific segmentation and segmentation of customers. Based on some case studies and examples, the chapter also discusses the segmentation capabilities. During the years 2005 and 2006, Optical Group made an important decision. They opted for a more pronounced vision of the formula. In 2006, on initiative of a former optics entrepreneur, a study was started into the segmentation of consumers in the optics market. Many retail companies have created customer cards, part of such a customer response management system. Customer loyalty systems, such as Air Miles, basically also make it possible to connect the purchasing behaviour and customer characteristics. More and more Dutch retail chains are introducing loyalty systems.
