ABSTRACT
Early accounts of the economy located it as a central structure on which our emotional lives were developed. More recently, scholars have attended to the ways that emotion shapes economies, shaping the swings of the stock market and sold as a product to the modern consumer. This chapter explores how the institution of capitalism has been understood in relation to emotion, looking particularly at the themes of industrialisation, financialisation, credit and debt, worker emotions, consumption and finally the concept of ‘affective capitalism’. It highlights how our economic lives are intertwined with emotion, implicating both in a moral-emotional system.
