ABSTRACT
A great majority of companies are strategically designed according to traditional organizational models oriented toward hierarchical control. Value emphasizes what others get from our efforts; values emphasize who we are. Value can be created and developed through innovation and hard work; values are generally inherited and may be honed through self-awareness and experience. Values can be measured by impact; values are measured by the strength of our character. It suggests that coaches and coachees who reflect on these questions will discover that coaching is a way to create the value of values. The concept of value congruence is intuitive; when there is a match between the employee’s and the organization’s value systems, positive outcomes will result. Early evidence suggests that when value congruence occurs between an employee and his or her organization, organizational citizenship behaviors result.
