ABSTRACT
The 2030 Agenda for Sustainable Development sets out an ambitious plan for transforming our world. The Agenda includes 17 Sustainable Development Goals (SDGs), which are a set of global goals for fair and sustainable health at every level, and to promote prosperity while protecting the planet. If the SDGs are to be achieved, wide-scale behaviour change is essential for making progress. This chapter explains how social marketing can be used to support the behaviour changes needed and provides two case examples from the United Nations World Food Programme.
