Technological advances, along with the growth of the internet, have brought about a revolution in how businesses operate and create value for customers in the global economy. This study explores business model innovation among successful digital startups run by women entrepreneurs in the context of a developing country characterized by an institutional void. In particular, this study will try to answer the question of how tech startups owned by women entrepreneurs develop and evolve their business models as they grow. An inductive approach was used to carry out a full exploration of the business model practices of digital startups, and three cases were selected that met the criteria set for the study: the startups chosen were successful digital ventures started by women entrepreneurs that were at an early stage of business development. The findings of the research include the categorization of the patterns and underlying mechanisms observed in the data. The results are summarized, and limitations and recommendations for future work are discussed at the end of the chapter.