ABSTRACT
The purpose of the chapter is to discuss the existing and potential application of the tourism area life cycle model in education in order to mitigate the effects of overtourism. It does this by explaining the relevance of the model to the issue of overtourism and how it suggests potential actions necessary to avoid overdevelopment of destinations. The methodology used is essentially interpretive, commenting on the key elements of the model in the context of issues stemming from overtourism as destinations develop, and the relevance of the model to the key elements (tourists, industry, decision makers) in tourism. It demonstrates that the model is widely used in the teaching of tourism development from school to postgraduate university levels and that awareness of the model is relatively high. It explains why the principles of the model are not easily applied in many destinations because of the lack of consistency, coordination, and agreement among stakeholders.
