ABSTRACT
When most of the world went into lockdown in 2020 due to the Covid-19 pandemic, theatres closed and audiences were reconfigured. The so-called ‘pivot to online’ affected organisations and their audiences in different ways, with institutions that had already invested in digital transmission infrastructure and skills more able to take advantage of the pivot, commanding audiences if not always revenue. This Short asks how we understand, construct and value audiences in uncertain times. How does a repositioning of the global and the local open access to arts and culture but also introduce a new kind of competition?
