Introduction

This chapter presents an overview of the key concepts discussed in this book. The book discusses a study that aims to explore the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and developing a model of EM antecedents, elements, and outcomes that was tested on the basis of qualitative and quantitative empirical studies covering companies from three countries, explores and broadens the field of international marketing and entrepreneurship. The analysis of this concept, and developing a model of EM antecedents, elements, and outcomes that was tested on the basis of qualitative and quantitative empirical studies covering companies from three countries, explores and broadens the field of international marketing and entrepreneurship. In particular, the study focuses on the marketing of small and medium-sized enterprises (SMEs) following the path of early and accelerated internationalization.