ABSTRACT
Ivanka Trump took a central role in her father’s administration, serving as a campaign surrogate and senior advisor on women and family issues. Yet when pressed on the most controversial of Trump’s policies, she strategically ignored those moves that did not align with her brand of women’s empowerment or invoked a daughter’s privilege to not reflect on her father’s misdeeds. She occupied liminal identities as both daughter and bureaucrat, feminist and conservative, Gentile and Jew, each easily consumable for an audience of voters and consumers.
