ABSTRACT
This chapter seeks to develop a link between the concept of bricolageand the entrepreneurial journey of women entrepreneurs in the rural area of Bangladesh. To explore the journey of women's entrepreneurship in rural areas of Bangladesh, the author relied on qualitative research, as it seems relevant to explore the underlying situation of a phenomenon as well as to know how and why things occur. Advancing ideas of contextualizing entrepreneurship studies, women's entrepreneurship in rural Bangladesh starts as an individual journey to unleash women's potentials by exploring ideas of products or services that can be developed within the limited resources that they have access to. Exploring the women's entrepreneurship in rural Bangladesh, this chapter sketches link between such entrepreneurial activities and the concept of bricolage and proposes bricolage as a multi-level phenomenon in the given context. None the less, despite the limited scope of this chapter, it sheds light on the importance of contexts and portrays women’s entrepreneurship in rural Bangladesh..
