ABSTRACT

In this concluding chapter, we attempt to summarize the overall value of the book by focusing on the significant concepts of each chapter from the knowledge management and intelligence lenses. Furthermore, the chapter lays out some genuine trends that cultural studies would encounter in the near future. Such trends range from conceptual, methodological to pragmatic. First, the way culture is approached needs to change to become more comprehensive. This implies that studying culture needs to be done using aspects from different knowledge domains and also by deploying multiple paradigms. This is because culture is a multifaceted and complex construct and cannot be looked at or studied using one paradigm. Second, future cultural studies may witness change in the way culture used in the workplace to harmonize the relationship between managers and employees, to name a few. Finally, we recommend in this chapter that cultural studies need to take a proactive stance in dealing with new areas of practice such as culture in a digitalized/platforms world, culture and the organization as a system, and culture and the intelligent/knowledgeable organization.